THE MISSION

Mertese is committed to creating luxury hair apparel and accessories that protect the health and preserve the look of any hair type without sacrificing style—combining fashionable design with functional elements.

There is a gap in the hair industry for dependable products that can hold the hair securely while also being aesthetically pleasing. I am proud to provide consumers with an unmet need in their hair maintenance journey. I’ve dubbed these products “hairwear” because they can be worn stylishly as if part of your outfit.

The exclusive construction is multipurpose, locking in moisture while sleeping and during vigorous activities, including exercise. The designs are so versatile they can be worn outdoors and in public areas unabashedly. Made of stretch satin fabric, the products give maximum comfort and will last longer while moving effortlessly with your hair.

Haircare is an investment in yourself. Mertese works to protect that investment by providing high-quality products that maintain style and elegance, ensuring that everyone feels beautiful and confident in their own way.

"Hair tells as much about a person’s story as clothes do. Mertese products are like clothing for hair."

- April Grant, Founder

APRIL'S STORY

I began developing the Mertese brand in 2021. When the world shut down from COVID-19, many people, including myself, had to navigate self-haircare for the first time. This journey inspired me to create transitional, stylish, and comfortable products that I couldn't find for myself.

"Mertese" holds special significance for me. It is my middle name and a namesake for my father, Merton. Just like my designs, the name is unique and dynamic, embodying the essence of the brand. Mertese is not just a label—it represents my journey of self-discovery and empowerment, as I aim to provide products that help to empower others in the same way.